To explore the relationship among Patent Expected Value、Patent Application Motivation and Patent Portfolio ayout: Based on the Expectancy Theory

• Main Authors: Jheng, Yi-Ting, 鄭意婷
• Other Authors: Hsueh, Chao-Chih
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/8rja7e

碩士 === 國立屏東科技大學 === 科技管理研究所 === 104 === The purpose of this study is to explore the relationship among the expected patents value, patenting motives and patent portfolio characteristics based on expectancy theory. The study sample is 122 the government R&D sponsored projects supported by Industrial Technology Development Program responded from 766 questionnaires. We used the PLS partial least squares method to test the hypothesis. The results showed that: 1. The higher the propensity of patent protection motivation, the higher expected patent litigation value and expected patent commercial value. However, when the firm used the patent to protect the innovation, they pay more emphasis on the expected commercial value than the patent litigation value. Besides, when the firms expected more patent commercial value, they would have patent strategy motivation and use patent to improve a company’s own position in negotiations with partners, licensees and the financial sector. 2. Besides, when firms tend to get higher patent litigation value, firms have patent protect motivation not patent strategy motivation. Firms in Taiwan patent is a law issue not a business mean that firms can use litigation to let competitors licensing patented technology or attracting cooperation. 3. No matter what patent protection motivation or patent strategy motivation, the patent motivation would not affect significantly the quality of the patent specification. In Taiwan, firms would pay less attention on patent specification writing and the patent specification cannot effectively protect the patented technology. 4. Finally, when firms tend to have patent strategy motivation, they filed more patents and file then same technology in different countries. Patent applications motives and the expected patent value will affect the characteristics of the patent portfolio.