| Summary: | 碩士 === 國立屏東科技大學 === 景觀暨遊憩管理研究所 === 104 === The objective of this research is aimed to rural traveling tourist satisfaction and revisiting willingness of the Wu-Mi-Le Community. The qualitative and quantitative analyses methods. In the qualitative aspects, the detail interviews with leader of the Hou Bu Village and tourist were carried out. In the quantitative aspects, the questionnaires were used in this study. Survey was conducted in October, 2015 and a total of 155 copies of questionnaire answer sheets were investigated and analyzed by this study via SPSS18.0 including descriptive statistics, independent sample t-test, one-way ANOVA, factor analysis, stepwise regression analysis and Seven-point Likert scale. Results showed that satisfaction questionnaire on rural traveling, rural experience activities obtained the highest average (5.93), followed by the interpretation service (5.86), public services facility (5.31). Through stepwise regression analysis to evaluate the overall rural tourism as the dependent variable, and the revisiting willingness and willingness to recommend the independent variables, rural tourism overall rating revisiting willingness the variance explained by 49%. Rural tourism overall rating willingness to recommend variance explained by 46%, indicating an overall rating of rural tourism in agreement with the higher their willingness to revisit also higher. Experience rural activities, the experience for visitors to understand the hard works farmers cut rice and drink from the source to understand the truth, higher cutting rice meal ingredients rich and clean and health satisfaction. Tour guide services, commentary lively content and interactive navigation members between visitors, and Jia-Zhie handmade bags from Taiwan, loved by tourists. For the public service facility, the setting and number of trash cans and toilet sanitation need to improve. Finally, specific proposals for the government units、community development units of references in the planning and implementation.
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