| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === Because of a worldwide reputation Japanese drug stores have earned, many foreign tourists must rush to buy relevant products in drug stores when traveling in Japan. Not only Japanese high-quality products attract tourists, but also the special business model Japanese drug stores run, clear pricing tag, frequent promotions, abundant commodities…and so on. This study wanted to figure out how Japanese drug stores are successful nowadays and their competitive strategies. This study revealed two successful companies now in Japanese drug store industry, hoping to learn from Japanese successful experience to make a contribution to Taiwanese drug store industry.
This study chose two companies, COSMOS drugs and Matsumotokiyosi, which business model are quite different from other competitors but both of them are the leader companies in the Japanese drug store industry. This study first clarified the strategic positioning of these two companies respectively, and then went further into their value chain to find out whether they have similar key success factors. Finally, this study analyzed how these two companies use its competitive advantage to become stronger.
The study found that in order to maintain the competitive advantage in drug store market, these companies must first establish the strategic positioning of themselves and cascades into their value activities system. Each value activity had to connect with each other to achieve the optimize level. Among these two cases, the key activity is to establish “consumer attracting rules”, which can ultimately increase the “average store-visiting frequency” by means of each company’s resources and positioning. Furthermore, the impact of the separation of dispensing practice from medical practice has brought market opportunities for drug store industry. To grab opportunities, drug stores also have to provide professional consulting services, even to add the dispensing counter into drug stores. Finally, depending on their strategic positioning and companies’ resource considerations, these companies should conduct market penetration and try to implement vertical integration, which can attain economies of scale and also measure up high efficiency and stronger bargaining power to increase the market share in drug store industry.
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