A Case Study of Timeless Truth Mask-Brand and Social Media Marketing Research

• Main Authors: I-ting Hsieh, 謝依庭
• Other Authors: Fen-Hui Lin
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/ttukxb

碩士 === 國立中山大學 === 國際經營管理碩士學程 === 104 === The global cosmetic market is growing stably each year. Of the cosmetic products, mask has occupied a huge percentage. The high market share of Asia region is attributed to the fact that customers are relatively beauty conscious. Sales of Taiwanese sheet masks have risen sharply in recent years. The Mask industries are not only have great sales in Taiwan but also have enormous market share in international market. However, there is less research about the mask company of Taiwan. The aim of this research is to study social media marketing, developing an international market and distribution channel. For the case study, the author chose Timeless Truth Mask to be the object of study. Because they are the first Taiwan company which enter the France beauty market. The research observed that establishing a business brand should invest lots of efforts and money. The most important thing is that the brand should make a promise to the consumer or tell why the consumer needs it. Timeless Truth Mask aim to build long-term relationships with the customers. They Create trust with honest branding to their customers. Furthermore, the case study of Timeless Truth Mask summarized the experiences and insights of the managerial team. The results provide authors or managers of mask industry some answers about social media marketing and distribution channel.