The impact on fundraising through different methods of disclosing donations

• Main Authors: Chun-Cheng Wang, 王俊程
• Other Authors: Yung-nian Tung
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/15154897166791197171

碩士 === 國立中山大學 === 經濟學研究所 === 104 === This study extends the signaling model developed by Cartwright and Patel (2013), and attempts to investigate whether category reporting can improve fundraising. The original model obtained simple, positive results under two types of donors and one threshold. This study extends to three types of donors and analyzes the issues including one and two thresholds. The results differ from the ones obtained in the previous study. First, except for middle threshold, either high or low threshold requires additional conditions to improve fundraising from exact reporting if single threshold method is employed. Second, if two thresholds are reported, category reporting surely can improve fundraising from exact reporting. Third, one of the two-threshold reporting can raise more funds than single high threshold, but the results are ambiguous if comparing single middle or single low threshold to the two-threshold reporting.