Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 104 === This research discusses the relationship between corporate’s internal marketing, social responsibility and employees’ competence. This research selected a well-known distributor, Company A, as research target to testify hypotheses. By building a competence model of Company A’s employees, I am able to illustrate the linkage between internal marketing and employees’ competence. In addition, my research also explored the mediating effect of social responsibility between internal marketing and employees’ competence. Finally, I provided some managerial implications for Company A and other similar distributor based on the result of this research to improve employees’ competence in the future.
|