The Research of Internal Marketing and Social Responsibility

碩士 === 國立中山大學 === 高階經營碩士班 === 104 === This research discusses the relationship between corporate’s internal marketing, social responsibility and employees’ competence. This research selected a well-known distributor, Company A, as research target to testify hypotheses. By building a competence model...

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Bibliographic Details
Main Authors:	Tung-ying Wang, 王彤熒
Other Authors:	Yu-Ping Wang
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/01641004426096303424

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spelling	ndltd-TW-104NSYS54570512017-07-30T04:41:16Z http://ndltd.ncl.edu.tw/handle/01641004426096303424 The Research of Internal Marketing and Social Responsibility 內部行銷與社會公益文化之研究 Tung-ying Wang 王彤熒碩士國立中山大學高階經營碩士班 104 This research discusses the relationship between corporate’s internal marketing, social responsibility and employees’ competence. This research selected a well-known distributor, Company A, as research target to testify hypotheses. By building a competence model of Company A’s employees, I am able to illustrate the linkage between internal marketing and employees’ competence. In addition, my research also explored the mediating effect of social responsibility between internal marketing and employees’ competence. Finally, I provided some managerial implications for Company A and other similar distributor based on the result of this research to improve employees’ competence in the future. Yu-Ping Wang 王喻平 2016 學位論文 ; thesis 58 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中山大學 === 高階經營碩士班 === 104 === This research discusses the relationship between corporate’s internal marketing, social responsibility and employees’ competence. This research selected a well-known distributor, Company A, as research target to testify hypotheses. By building a competence model of Company A’s employees, I am able to illustrate the linkage between internal marketing and employees’ competence. In addition, my research also explored the mediating effect of social responsibility between internal marketing and employees’ competence. Finally, I provided some managerial implications for Company A and other similar distributor based on the result of this research to improve employees’ competence in the future.
author2	Yu-Ping Wang
author_facet	Yu-Ping Wang Tung-ying Wang 王彤熒
author	Tung-ying Wang 王彤熒
spellingShingle	Tung-ying Wang 王彤熒 The Research of Internal Marketing and Social Responsibility
author_sort	Tung-ying Wang
title	The Research of Internal Marketing and Social Responsibility
title_short	The Research of Internal Marketing and Social Responsibility
title_full	The Research of Internal Marketing and Social Responsibility
title_fullStr	The Research of Internal Marketing and Social Responsibility
title_full_unstemmed	The Research of Internal Marketing and Social Responsibility
title_sort	research of internal marketing and social responsibility
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/01641004426096303424
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The Research of Internal Marketing and Social Responsibility

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