Close to Your Heart—The Effect of Sticker Marketing on Brand and Purchase Intention
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === Line Stickers have the power of emotional marketing that can bring greater spread multiplying effects to the brand, and increase brand’s awareness. However, it’s not every company can acquire such successful brand marketing benefit. Therefore, take Line’s Spon...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86q8hk |