The Construction of Seamless Travel Assessment (STA) Scale for Seniors

• Main Authors: Yi-Ju Lai, 賴薏如
• Other Authors: Chienho Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/62070714575019729458

碩士 === 國立臺北護理健康大學 === 休閒產業與健康促進系 === 104 === With the acceleration of aging population increase, the statistics survey report released by the National Immigration Agency shows the number of Taiwanese travelers over the age of sixty-five has been increasing in recent years. Senior population has become one of the largest groups for tourism market. The purpose of this studyis to develop a scale of seamless travel assessment with good reliability and validity for seniors in Taiwan. First of all, through a literature review and the review of five experts, a primary questionnaire with 35 items was generated. The main facets are related to food, medical treatment, lodging, transportation and entertainment, to explore the possible specific and potential traveling seams of seniors during their vacation trips. "Traveling Seams" refers to any impacts that influence personal leisure preferences, decision making on leisure participation and recreation experiences, which lead to decrease, unwillingness or inability to participate in tourism. A purposive sampling method was used twice to collect data from Seniors Education Agencies of the northern part of Taiwan. The data went through item analysis, Exploratory Factor Analysis (EFA) and reliability analysis. The scale was originally comprised of four subscales with 18items. The four subscales focused on food, accommodation, safety and tours. The collected data are tested by Partial Least Squares (PLS) method. The scale was then finalized 12-item version. The results have shown that this scale has good reliability and validity. This STA scale is expected to become one measurement tool for the senior tourism market, for tourism-related industries to reduce travelingseamsand to achieve "Seamless Travel"for senior citizens.