A Study on Strategies for the Tourism and Recreation Industry of Traditional Industry Transformation: A Case Study of Mining Companies of North Taiwan

• Main Authors: Lin, Yu-Lung, 林裕隆
• Other Authors: Hung, Hui-Fen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/6tjx22

碩士 === 臺北城市科技大學 === 電子商務研究所 === 104 === In the early development of Taiwan's economy, mining industry played a very important role. Jiufen, a prosperous gold mining town, thus became the largest mountain town in northern Taiwan in the late nineteenth century. the 1930s, the town went into sharp decline when mining was discontinued due to the gradual depletion of mineral resources. However, domestic and foreign scholars are also optimistic about the transition to tourism and recreation industry, which make this limited resource assets into the infinite resources. Mining tourism may bring a positive impact to the local economy and industry. Moreover, Taiwan's mining could not only contribute to the economy, but also offer the optimal tourist recreation resources according to the integrated planning of the linkage between mining culture and local culture industries. This study is to explore the transformation of traditional industries into Tourism Strategy recreation industry. By the method of questionnaire empirical research and SPSS 22.0 narrative statistical analysis, to obtain the basic structures of the response sample. Then further using SmartPLS2.0.M3 to test model, to verify the hypothesis of this study. As a result of the analysis, the consequences indicates the following: 1. recreation and tourism services both have a significant positive impact on recreation experience; 2. Recreation involvement, including attractiveness and recreation types, also plays a significant positive impact on Space cognition; 3. recreation experience and space cognition both positively affect Re-visiting willingness. Therefore, the design planning of the park may apply the mutual combination of traditional mining culture and tourism recreation to the transition to mining cultural tourism and recreation industries. By strengthening design and planning of recreation scenario, tourist service, recreation experience, recreation involvement and space cognition to enhance the tourist's willingness to revisit and achieve the vision of perminant operation. The conclusions and suggestions are also submitted as the reference for other enterprise transformation.