| Summary: | 碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 104 === Progression of technology and changing of consumption pattern have threatened the regional market of travel agency in Taiwan. Online travel platform and giant-size travel company already shrink the market share of the local small-mid size travel agency. Facing the higher risk of future business forecast, all the enterprise owners need to figure out a innovative method aiming to straighten customer relationship and provide differentiated product. Within plenty methods to increase business value, only few enterprise owner would rather choose to participate in charity organization and be a long-term volunteer to build-up their own relational network. The case study is based on a local small travel agency in Tainan. By the interviewing method, the research is trying to find out how does altruism behavior could create relational network and make a stable business value in future. The findings show that the altruism behavior can help small size companies develop and increase their brand value. However, the key factors to maximize the synergy of altruism and business value are the professional industry knowledge and most of all, the selfless dedication.
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