| Summary: | 碩士 === 國立臺灣師範大學 === 美術學系 === 104 === Attributing to the impetus of global digital archives and culture industry, digitizing and commercializing museum exhibits becomes a trend in Taiwan. The National Digital Archive Program, the largest digital archive program in Taiwan, has preserved over 5 million archives from Academia Sinica, National Palace Museum, National Museum of Natural Science, National Central Library and other cultural institution in the past decade.
This thesis proposes a business model for digital archive museums, concerning the distinctive characteristics of the digital content industry. The proposed model is demonstrated in the case of Core Platforms for Digital Content Project in Academia Sinica. By in-depth interviews with the core members in the program, we probe into the interaction between commodity business of the archives and the virtual museums. In addition, we investigate the cooperative relations among archive holders, creative commodity designers, digital content managers and licensing agent. Furthermore we analyze the commercial procedures of value-added products, technical service and rendering of the authenticated content. Finally we comment on the current situation of the instance and present our suggestions.
Core Platforms for Digital Content Project predominates key resources and key activities in product and market scope. The competitive advantage of the Core Platforms is determined by the academic cultivation and professional market application. The Core Platforms bridges the gap between museology and industry; meanwhile, they interpret the value-added content on digital archives, which activate museum exhibits and complement the virtual museums. However the appraisal mechanism and licensing modes are unsettled, and the interpreters are not empowered any rights on the archived digital images. As a result, licensing the museum archives should not be the only revenue. Commercial application on digital archives needs to profit from revitalizing digital media and creating new rights on the reproduced commodities. The crucial problem of value-added digital archives is the accessibility of the users and feasible applications of the digital content. We propose a digital content reproduction approach and introduce the role of interpreters to assist rendering the metadata in digital archives in the process of industrial transference. We endeavor to facilitate the commercial exploitation of digital archives under the condition of limited resources.
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