A Study on Development and Business Strategies of Percussion Teaching Institution in Taiwan

• Main Authors: Lin, Yi-Hsuan, 林儀瑄
• Other Authors: Hsia, Hsueh-Li
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/02101660819289051987

碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 104 === JU percussion music school is a famous percussion teaching institution in Taiwan and the first choice for most consumers. Besides the high quality courses and teachers, even more important is the offer of high visibility and exposure, through highly effective advertising from the many performances and promotions at various teaching locations around Taiwan. It is of great fortune for Taiwan’s music education to have such a high-class institution operating from strong position and high standards, as well as being able to bring international prominence. Of course, the hope is for there to be many more such music educational institutions giving students greater variety of choice and a healthy competitive market to stimulate creative flare. This is a study of Taiwan’s percussion teaching institutions, examining their management from the perspective of the research question, gathering relevant literature, discussing their background, and comparing their differences. The results were interpreted based on data collected via in-depth interviews with teachers, students’ parents, and institutions staff to understand the issues, and followed with online questionnaires. The consumers’ requirements and decision-making process for educational institution was analyzed leading to results with conclusions and recommendations. The research found Taiwan's percussion teaching institutions and music teaching market have clear advantages and vast scope for development. Through effective handling of market trends and consumer psychology, the music teaching industry offers wide open opportunities.