Now and the Future: General Sales Agent of Low Cost Carriers

• Main Authors: Huang, Hsiao-Man, 黃曉曼
• Other Authors: Wang, Kuo-Ching
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/04618111686730785143

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === Located in the very pivot center of Asia, Taiwan is a great place to develop low cost carriers. The first low cost carrier in Taiwan is the Jet Star from Singapore. Since 2004, it begins the route between Taipei and Singapore. Low cost carrier is also called budget airline. In order to reduce the operating cost, low cost carriers make most of their services chargeable. Up to present, there have been 14 foreign low cost carriers flying up in Taiwan’s air. There are 9 different sales agents holding those foreign brands separately. The study interviewed 6 local sales agents in order to realize the present and the future of this industry. According to this research, researcher found that the authorization from foreign low cost carriers to local sales agent is different due to the diversity of the contract between them. There are some elements which are very important for foreign low cost carriers to choose their local sales agents, such as financial status, background, and the efficiency. However, there are some challenges that local sales agents will have to conquer, such as the fierce competition of the industry, natural disaster, and the cultural shock. Nevertheless, local sales agents have to keep up their professional not only to make good relationship with those current partners but also grab the chance to get new brand in hand.