Studies on the Cognition and Buying Behavior of Food Detergent for Consumers in Keelung and Yilan Areas

• Main Authors: Chang, Wan-Ting, 張宛婷
• Other Authors: Chen, Tai-Yuan
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/yz2tr7

碩士 === 國立臺灣海洋大學 === 食品科學系 === 104 === Food detergents are food contact substances for washing or disinfecting food and food contact facility. There is a public concern due to its direct relationship on safety and sanitation of food. This study focuses on the cognition and buying behavior of food detergent for consumers in Keelung and Yilan. The questionnaire number is 635 pcs., effective sample is 559 pcs.,valid questionnaires is 88%, male to female ratio is 1: 4. The SPSS (Statistical Package for Social Science) 22.0 statistical software package is used to conduct statistical analyses of questionnaires. Results showed that: most consumers (98%) believe that food detergent for health hazards is very important; 70% of consumers would notice the content label on the package in detail; 24% has cognitive errors or unclear to foam ability and detergency relationships; however only 12% of consumers are fully aware of content label items by food safety and sanitation management law. Consumers choose food detergent with domestic / international Green Mark (certified) will increase consumers’ willingness (88%). The label item of purchase with confidence for consumers is by order as Green Mark, the main ingredient, expiration date, date of manufacture and item name. In addition, the optional factors contain brand、special ingredients and price factors. Survey results also show that consumers who bought food detergents, and participated in advocacy have better understanding to the regulations, to read the detailed label infoemation, and to the foam and cleaning power relationship. The buing factors of consumers in Keelung and Yilan district are mostly the same but with different levels of emphasis. Consumer’s cognition with food detergent has relevant with their purchase behavior. It tells the higher cognition for consumers produces higher level of involvement in their purchase decision. Besides, the consumers who take price as a buying factor will also pay attention to Green Mark certification and quality-concept labelings. Therefore, it is recommended that the government strengthen consumer education advocacy on food detergent regulations, labeling and other related projects to improve consumers’ cognition and knowledge. It also promotes the industry towards the implementation of regulations in line with the demands of people expecting for and make efforts on it.