Hierarchical Linear Relationship among the Leadership Types of Creative Clusters and Aesthetic Economic

• Main Authors: WU, HAN-YING, 巫函穎
• Other Authors: CHEN, CHIH-KAI
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/47218626212831197243

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 104 === Cultural Creative Clusters created special atmospheres (creative milieu) by aggregation of similar small businesses, workshops and studios. This is also a new way for people to come across different ideas, creations and artworks. Nevertheless, the creative milieu and cultural meaning of clusters might influenced people by either a positive or negative way. A lot of studies are focusing on compositions of clusters, management strategies and development models, but visitors’ mind are rarely being discussed. This study dividing Cultural Creative Clusters into 3 types of leading role - government, enterprise and community. By looking into 3 different clusters in Taichung, this thesis used Hierarchical Liner Model (HLM) to explore the aesthetic economic of clusters which are influenced by their leadership types. The result indicated that when the cluster is government leaded, the influence on aesthetic is much stronger and has positive impact, however, on the economic site is negative. Therefore, leaderships intervention strength of clusters has to be flexible, and to be balanced on business activities. In sum, to unite other clusters, to enhance public-private partnerships and to raise competitiveness are what we are looking forward to seeing in the near future.