An Investigation of Users’ Adoption Decision-Making Processes Regarding Wearable Devices

• Main Authors: CHEN,YU-HSIU, 陳鈺修
• Other Authors: TSAI,SHIAN-TUNG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/57552649010061560334

碩士 === 國立臺北大學 === 企業管理學系 === 104 === The aim of this thesis is to investigate the factors of the wearable devices in elders’ situation. With the advancement of technology, our lives become more and more convenient. However, how to combine the technology product with elderly life and makes their life easier? We first want to know what the factors influence elders use the technology product. In the past, literates have used the Technology Acceptance Model (TAM) to explore Model of Consumer Behavior for the new technology products. In addition to understanding further relationship between intention to use and consumption value for technology products, therefore the Consumption Value Theory combined with the Technology Acceptance Model (TAM) will be used in this research. Moreover, we use users’ personality traits as moderator, openness, to examine whether this variable have moderating effects on the elderly use intention. In the empirical study, we played introduction video about wearable devices for them and let them try to use the wearable devices –Apple Watch. Totally, we took back 283 effective questionnaires. And then, we use SmartPLS 2 did our experimental analysis. The result shows that utilitarian value and social value significantly affect the perceived usefulness of elder. Moreover, a personality trait of openness appears positive moderating effects on the perceived usefulness and the intention of the elderly applying wearable devices. However, hedonic value does not significantly affect the perceived usefulness and perceived ease of use does not enhance the intention of the elderly applying wearable devices. Based on the finding, we highly recommend the manufacturer should focus on exploring the needs of the older people, including telehealthcare, medical care and social activities. Our study is supposed to assist sellers to find the factor which is really affect users’ adoption decision-making in wearable devices.