A Study of selection criteria on Franchisee Selects Franchisor- Wan Jai Shiang Breakfast Chain Store for Example

• Main Authors: Lin, Liang-Tien, 林良田
• Other Authors: Lin, Ting-Ling
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/4m4gh4

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 104 === Franchise is currently an entrepreneurial trend which cannot be ignored in Taiwan. In franchise system, both franchisor and franchisee are under a win-win coexistence relationship and it will affect the performance of the chain system. In this case, if the parties choose the unsuitable partners at the initial stage, it will cause the communication difficulties, increase conflict and even leave each other. These will cause the franchise system great harm. However, previous studies mostly focus on unilateral partner selection decision based. In this study, we select case study method to fill this research gap in the first stage and also discuss the differences in the literature about franchise partner selection criteria. In the second stage, we design the questionnaire from the preliminary data obtained in the above cases interviews and relevant literature. We first focus on franchisees and ask them the important degree of each selection criteria when they surveyed franchisor at the beginning of entrepreneurial period. Second, compare with the satisfactory degree of each selection criteria and present the relationships between important degree and satisfactory degree. This study issued a total of 255 questionnaires and received 199 questionnaires. The effective rate was 78.04%. The results can provide franchisors to rethink those criteria and find some criteria must be improved and some criteria currently still maintain a competitive advantage. These results can be provided to the industry for their reference.