The Platform Business Model of Social EnterpriseMaMa Team Up Case Study

• Main Authors: Chih-Jen Hu, 胡至仁
• Other Authors: Houn-Gee Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/50346013416805863141

碩士 === 國立臺灣大學 === 商學組 === 104 === The aim of a social enterprise is to find the balance between making profits and solving society problems to create positive impacts in society. A social enterprise achieves sustainable operation by applying innovation business model and contributes to the society. In fact, social enterprise always has serious problem in lacking of working capital, resources, and professional talents. Internet communication is becoming a trend these years, the smart mobile device become more and more popular which cause a new way of information consumption has revealed. In this thesis, we raise the platform business model to support social enterprise to solve current serious problems. The platform business model can link multi-channel resources, connect cooperated partners and get resources, integrate internal resource to perform the best use of the resources, and achieve the purpose of raising brand image, delivering key messages to expand social value and enhance competitiveness. This research took “MaMa Team Up” as the case study unit, and used Business Model Canvas to create the business models and try to prove it in the real environment. We conducted a qualitative research through literature review, case study research and in-depth interview. My research result validates the platform business can reduce current social enterprises problems and enhance social benefit.