| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === Given the rise of internet finance and big data credit reference, this research paper clarifies the basic connotation of credit reference, and the definition of certain credit reference innovations such as internet finance credit reference, internet credit reference, and big data credit reference. Using the cases of ZestFinance and Alibaba Group, ZHIMA CREDIT this research paper analyzes the differences between big data credit reference and traditional credit reference. This paper also investigates the credit industry condition in Taiwan, and then uses the Five Cs of Credit to analyze possible data sources of big data credit reference in Taiwan. Finally, in hopes of improving the credit industry in Taiwan in order to further promote socio-economic development, this study concludes with strategic recommendations to the industry.
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