The key factor of innovative products into the European market— A Case Study of DLP projector

• Main Authors: Chung-Cheng Chen, 陳仲誠
• Other Authors: 郭瑞祥
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/dh9sy6

碩士 === 國立臺灣大學 === 國際企業管理組 === 104 === Taiwan-owned Electronic industry had built a very good foundation, which should be able to integrate “IoT electronics-related” fields and access to the European market as the main starting market entry territory. In the past successful experience, I would like to take into account any changes in the direction of future industry trends, meta-analysis "New key factors of the access to the European market”, to be a major motivation for this study. In this study, based on past personal experience about video projector business cases, to analyze through the discussion of the theoretical understanding and the status of industry, in order to identify key successful factors for such new business field. Furthermore, I am appreciated to invite Taiwan projector industry leader in major traders for the Semi-structure Interview, after the results of interview finishing, to do a comprehensive analysis to identify the "key success factors" for the last projector manufacturers operating in Europe. Followed that, research related literature in order to explore the new trends of the industry and then recommend the development of key projects to related manufacturers (refer to section 4-1, 4-2 and 5-1-1). During this study, we understand the trend of Pico projector has the interaction with “IoT electronics-related” fields. I also explore a new generation of innovative manner and differences of the past successful models. Therefore, I propose the concrete and feasible new development model in the present study thesis (refer to section 4-4 and 5-1-2). Finally, looking to predict the evolution of the new age, the new generation of new ideas, I also recommend several proposed model to enter the European market (refer to 5-2). In this new era, the big companies will not be continue growing to too big because of the burden of current organization, taking over the newly created small enterprises become a clear trend. This paper explore out how to find new trends for traditional projector companies, and also propose to put the European market to be the initial development market, and to propose new development model into the European market. Through this research and discussion of this paper, I wish to assist the relevant business units or individuals to do the market development as a reference, in such a highly competitive environment.