A Study on the Relationships of Recreation Motivation, Serious Leisure and Recreation Specialization- The Case of Birdwatchers in Taipei and New Taipei Cities’

• Main Authors: Cheng-Yu Wei, 魏呈羽
• Other Authors: 鄭欽龍
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/q562d7

碩士 === 國立臺灣大學 === 森林環境暨資源學研究所 === 104 === The main purpose of this study is to understand the relationships among recreation motivation, serious leisure and recreation specialization of birdwatchers in Taipei metropolitan area. The study, based on literature review, first establish a theoretical framework of the relationships, and then conduct a questionnaire survey by interviewing 292 birdwatchers. The analysis result of structural equation modeling indicates that both of the relationships of recreation motivation to serious leisure and serious leisure to recreation specialization have significant positive impacts. It also shows that the birdwatchers’ major motivation is to be healthier. The most significant characteristics of their serious leisure is birdwatching to be considered as an essential part of their daily life, and for their recreation specialization, the most important factor is having the sufficient knowledge and skills of birdwatching. Finally, it indicates that the birdwatchers not retired from works has a higher impact in recreation motivation to serious leisure than retired ones. By contrast, the birdwatchers retired from works has a higher positive impact in serious leisure to recreation specialization than not retired ones because they can involve more time and effort in birdwatching.