| Summary: | 碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 104 === While the environment of the business world is changing rapidly, Corporate Social Responsibility (CSR) is getting attention from the overall society, even becoming a key element of deciding if a company is competitive. For lots of family businesses, the value system that can be embedded in CSR is an intangible asset they care much, so CSR is definitely something worth intentionally developing. To help the second generation understand how to plan and execute CSR, the thesis analyzes cases of different companies in the world, so a roadmap of CSR in the future 3 to 5 years of Sabrina Fashion Industry Corp. (Sabrina) can be drown.
After studying famous yoga brand lululemon, luxury conglomerate Kering, international sportswear brand Nike, Taiwanese brand Mogu and social enterprise Shokay, Sabrina defines below goals of CSR based on the culture and future targets of the company: provide employees more autonomy and sense of participation, strengthen employees’ understanding and support of company values; take care of the development of the countries and communities where factories of Sabrina are; cooperate with experienced, creative, like-minded organizations to do CSR in the most efficient way. In order to achieve the three goals, below plan is drafted:
Employees: provide language lessons, so employees from different nationalities can understand and respect the cultures of each other, and employees will become more capable, confident and competitive after they are equipped with more foreign language abilities; provide free healthy lunch; launch four stages localization plan, to show employees Sabrina’s determination to grow with the communities in a long term. Community: Sabrina is considering to have a long term cooperation relationship with organizations such as CCPCR, Hope Worldwide Taiwan and Cambodia-Taiwan Education, to provide house, food, and education to girls in trouble in Cambodia; to help residents in Sihanouk to live a better hygiene life; hold speeches to teach neighborhoods of Sabrina factories hygiene, Mandarin, English, and professional education.
Environment protection: through activities, Sabrina hopes that every employee can understand the importance of environment protection and propose useful new ideas to make the operations of Sabrina better; Sabrina is also studying the possibility to use solar energy as a partial replacement of energy usage of Sabrina factories.
CSR is a long term promise. When the environment changes, the values of the society evolves, CSR should evolve too. Sabrina as a newcomer, will not forget the reason why we started doing CSR, also humbly learning step by step. By accumulating experiences, Sabrina will figure out a perfect structure to do CSR in the future.
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