A Study of Firm Performance Heterogeneity in Taiwan's Life Insurance Industry: An Application of Hierarchical Linear Model

• Main Authors: Hou-Ming Su, 蘇厚銘
• Other Authors: Pang-Tien Lieu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/h2sjwu

碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === Based on resource-based View of the Firm and Strategic Group Theory as our theoretical background, this study applied Hierarchical Linear Modeling(HLM) to identify the sources of performance differences among life insurance companies in Taiwan. According to the performance variables including effective contract market share and contract continued rate, the performance difference of life insurance companies were largely determined by Firm Effect in Taiwan during the study period (from 2009 to 2015). Strategic Group Effect also had a certain explanatory power. Our study testifies that business performance outcomes of life insurance companies in Taiwan is determined by each of their own resourced and strategies implemented.