A Case study of the Corporation Social Responsibility on the Chemical Industry

• Main Authors: CHIA-LING CHAO, 趙佳玲
• Other Authors: Day-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/66832342163300592878

碩士 === 國立臺灣科技大學 === 財務金融研究所 === 104 === Recent issues in corporate social responsibility (CSR) in the country continue to be emphasized upon the conclusion of the International Conference on CSR. Accordingly,these issues have been gradually addressed. Global enterprises are also expected to conform to the international practice of CSR trends. The objective of this study is to emphasize CSR in presenting the effect and importance of stakeholders in exploring the process of promoting CSR in the face of international trends and requirements of interested parties. Additional factors that this study considers include core values, risk assessment, information transparency, implementation of corporate governance, environmental and sustainable development, upholding social welfare, and promotion of economic development. Line performance revealed that responding to issues of concern of interested parties is the responsibility of the business sector. Factors that produce the operating performance of the business must be explored to follow the corporate business strategy. The main conclusions of this study include the preparation of (1) a report of corporate social responsibility for business performance actions, (2) a ring of social enterprises that are involved in the corporate image, and (3) enterprises bestowing importance to environmental sustainability for enterprise product brand loyalty. Therefore, the present study suggests that enterprises pursue sustainable management of the target to be applied in the community, to give back to society, and emphasize the company’s goodwill and reputation, as well as comply with laws and regulations, thereby integrating CSR into the corporate business strategy. The limited resources of enterprises necessitate that planning ahead is essential with to achieve the best use of resources, increase productivity, enhance the corporate image, and increase consumer purchase intent. These efforts will be able to create long-term competitive advantages for enterprises and improve corporate financial and non-financial performances.