| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === Along with the advance of information technology and the change of government policy in real estate recently, the industry of real estate brokers is facing a few challenges and hazards. However, the business of franchising brokers with brands is stable and even has growth at this recession time. After visits to franchising brokers, it is found that these brokers have their own computer operation system, in addition to the system provided by their franchisers. With these dual systems, they are able to be a multiple franchisee from more franchisers.
The objective of this research is to investigate the current status of utilization n of ERP system and their experience, the people factors they encountered during the adoption and utilization of this kind of system, and the critical success factors in this aspect.
This research uses direct interview, close-end and open-end questionnaire to collect data in order to answer the three research questions. The direct interview is for the owners of the franchising brokers with their own ERP system, while the open-end questionnaire is for those without their own. Close-end questionnaire is for the subordinates of the brokers with or without their own ERP system.
The questions are all attributed to ERP system and covered by the direct interview include the planning and strategy for adoption, adoption and implementation, benefits, challenges, critical success factors, experience and comments. The content collected through the interview, includes the approach to acquire and own the system, the planning details of introducing the system, strategic concerns, value and goal, decision of the system structure, facilitators supporting the adoption of the system (including overall strategy, subsidy strategy, training, management), establishment of data base, upgrade of skills, experience transition, authorization, monitor, promotion, benefits, performance progress, change between before and after, challenges such as the cooperation and literature of subordinates, critical success factors, further possible improvement. All of these problems are so practical for any brokers to have or want to have an ERP system.
The content collected through open-end questionnaire, includes their opinions about those practices such as how their subordinates keep and administrate their customers’ data, why they centralize and manage these data, whether they have tried to introducing an ERP system, individual benefits brought for their employees to have an ERP system, what kinds of skills their employees must have, alternatives to solve the problem in the resistance from employees, the re-engineering of process, and expected hazards, and so on.
Finally, it is found, from the close-end questionnaire, that there are different significantly between male and female in whether their supervisors should have the authority to manage the data collected by their employees, whether their supervisors will lead to establish the data base, whether they feel fair to share the data base and then the profit, whether feel good to open the data they collect to others after certain days. They have no significant difference in all other questions. On the other hand, there are significant difference between the employees with ERP system and those without one in whether they feel that to share the data they collect via company’s ERP system to others is a loss, whether their peers will still prefer to keep the customer data with hand instead of with ERP system, whether their peers will enter customer data into the ERP system, whether their peers are business-oriented and do not care of the data entry and sharing, whether they care about their peers make use of the data they collected and entered. They have no significant difference in all other questions. In addition, no matter how old they are, the view points of the employees regarding to the problems their company may encounter, such as policy, resistance and other aspects, tend to be similar to each other.
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