The growth of small design firms in Taiwan

• Main Authors: Li-Hsiang Liu, 劉立祥
• Other Authors: Lin-Lin Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/72304202040466862203

碩士 === 國立臺灣科技大學 === 設計研究所 === 104 === This research is aimed to map the “growth model”, “growth factors” and “barriers to growth” of small design firms in Taiwan through interviews. The internal validity of the selected cases includes “all established in 2008”, “all survived more than 5 years” and “all aimed to develop its own design brand ”. Conclusion: 1.The growth model of design firms: adopt “opportunistic or unpredictable growth model: chasms” to illustrate their mutual beneficial development between “design service” and “branding”. 2.The growth factors of design firms: the quantitate factors includes the amount of capital, the number of employees, reserve fund, sales of merchandise and expansion of merchandise; the qualitative factors includes resources, the commitment of the founder, the growth strategies, the mutual beneficial development between “design service” and “branding”, and the brand reputation. 3.The barriers to growth of design firms: the internal barriers includes the insufficient funds, lack of corporation, management and the financial problems with partners; the external barriers includes access to network, lack of awareness, wrong market position and product piracy.