| Summary: | 碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === Development of electric vehicles experienced its up and down for more than a century of history,. In the past, their inability to overcome the key technology of batteries and charging caused electric car development to be stagnant. In recent years, electric vehicle technology has a major breakthrough due to advances in technology, coupled with external factors of energy depletion, the industry resurgence. Selected in this study that the industry has a major breakthrough and powerful case study. This study selected United States emerging technology in Silicon Valley electric car company, "Tesla's cars (Tesla Motors)" as a case study. This research refers to the Osterwalder's business model and Moore's crossing the chasm theory to analyze the case.
Although the global car companies are actively involved in the development and promotion of electric vehicles, electric car industry has for a long time, has continued at a premature stage. This shows past fuel vehicles model developed in the electric vehicle market is limited. Tesla accelerate maturity of the business through the use of innovative business models which include the key technologies for competitive advantage, full integration of resources, building a solid infrastructure and open innovation, product penetration and business expansion strategy, and catalyzes industry matures. And "crossing the chasm" phase strategy, bring products to market. This research found that the success of emerging technology products is no longer soley relaying on superior of single product, but also by matching full of bsiness Ecosystem, yet mature of early, should expanded original career layout, will tentacles extends up to points, expand points line surface of of commercial ecological Department layout action, planning perfect of based construction and service, for modern emerging of technology products or industries success into market of important factors.
In addition, the diffusion of innovation theory, only businesses with more than 16% market shares, are considered successful in crossing the chasm. But this research shows that although Tesla divide across the industry, it does not with across the divide of the automobile market as a whole. In other words, the theory of diffusion of innovation is not significant in the auto industry as a whole. It is suggested that in the future, researches may include more emerging technologies to traditional market that spans both large cases, and select representative of more than one enterprise, at the same time with a more complete comparative analysis to increase the theoretical basis of verification.
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