A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County
碩士 === 國立虎尾科技大學 === 財務金融系碩士在職專班 === 104 === Taiwan’s Cable TV now has 30 years of history. During this period of development, there’s a significant increase in software and hardware than before. But because of cost increases year by year lead to higher license fee, so Subscribers have a lot complain...
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ndltd-TW-104NYPI53040132019-09-22T03:41:18Z http://ndltd.ncl.edu.tw/handle/qrfn8c A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County 有線電視服務品質之研究-以雲林縣北港有線電視為例 Chia-Jung Lin 林佳蓉 碩士 國立虎尾科技大學 財務金融系碩士在職專班 104 Taiwan’s Cable TV now has 30 years of history. During this period of development, there’s a significant increase in software and hardware than before. But because of cost increases year by year lead to higher license fee, so Subscribers have a lot complaints. Except for the complaint of price, they also criticize the channel content, reception quality and customer Service. Taiwan’s Cable TV companies should improve the way which they did before and emphasize the spirit of service, depend on quality of service as the main appeal. Taiwan’s Cable TV since the development so far has become indispensable to everyone’s lifetime. Therefor the service quality of Cable TV relates to the satisfaction of subscriber and is also the main factor of subscribers’ loyalty. In this paper, Peigang Cable Co. Yunlin County as the main object of research and analysis, supported by satisfaction survey results and the company''s current marketing strategy, provide references and suggestions. 張麗娟 2016 學位論文 ; thesis 79 zh-TW |
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碩士 === 國立虎尾科技大學 === 財務金融系碩士在職專班 === 104 === Taiwan’s Cable TV now has 30 years of history. During this period of development, there’s a significant increase in software and hardware than before. But because of cost increases year by year lead to higher license fee, so Subscribers have a lot complaints. Except for the complaint of price, they also criticize the channel content, reception quality and customer Service. Taiwan’s Cable TV companies should improve the way which they did before and emphasize the spirit of service, depend on quality of service as the main appeal. Taiwan’s Cable TV since the development so far has become indispensable to everyone’s lifetime. Therefor the service quality of Cable TV relates to the satisfaction of subscriber and is also the main factor of subscribers’ loyalty. In this paper, Peigang Cable Co. Yunlin County as the main object of research and analysis, supported by satisfaction survey results and the company''s current marketing strategy, provide references and suggestions.
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author2 |
張麗娟 |
author_facet |
張麗娟 Chia-Jung Lin 林佳蓉 |
author |
Chia-Jung Lin 林佳蓉 |
spellingShingle |
Chia-Jung Lin 林佳蓉 A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County |
author_sort |
Chia-Jung Lin |
title |
A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County |
title_short |
A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County |
title_full |
A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County |
title_fullStr |
A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County |
title_full_unstemmed |
A Study on Service Quality of Cable TV-Peigang Cable Co. Yunlin County |
title_sort |
study on service quality of cable tv-peigang cable co. yunlin county |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/qrfn8c |
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