Effect of New Product Design on Brand Loyalty
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 104 === A successful new product design plays an important role in an enterprise’s keeping its competitive advantage. The way for gaining the customer’s acceptance and recogni-tion of the enterprise’s new product is the one of the crucial issue to marketing person-n...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53606727440801890170 |