A study of fundraising strategy of Non-Profit Organization – The case ofDown Syndrome Foundation R.O.C

• Main Authors: JIE lie-lin, 接麗玲
• Other Authors: Ku li ming
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/yvj4hk

碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 104 === Established in 1998, "Down Syndrome Foundation R.O.C" is the only organization in the nation that aims to help people with Down syndrome and their families. It is dedicated to the early intervention and vocational training for people with Down syndrome, planning to build the "happy home" to solve the double-aging problem in hopes of enabling the patients to live with wholeness and dignity. However, based on the current social status, the support and sources of funding of non-profit organizations is often unstable and carved up, facing the problem of lacking of resources. Non-profit organizations should strengthen the fundraising capacity and use fundraising strategy effectively to secure stable financial resources, and to avoid the negative impact of crowding out effects, so they can not only successfully promote basic business, but also improve service quality and achieve the mission of sustainable development. The researcher herself was a former nursing student and was deeply touched by the parental experience of having a Down syndrome kid in the family as she was serving in nursing facilities, so the purpose of this study is to conduct a case study on how Down Syndrome Foundation use its fundraising strategy to manage the funds, in order to understand the actual working situation, and make in-depth discussions and give advices on its fundraising ability based on the data of literature review, case analysis, and in-depth interview analysis, in expectation of more effective development and management of all resources and bringing more professional fundraising workers to contribute to non-profit organizations. This study mainly presents qualitative research methods and conducts a case study on Down Syndrome Foundation. First the study uses SWOT analysis to assess the internal advantages and disadvantages of Down Syndrome Foundation, as well as the opportunities and threats of the external environment it faces, to get an idea of the foundation’s competitive advantage. Then the study presents some research findings through organizing and summarizing the data of literature review, case analysis, and in-depth interview analysis. The results of this study disclosed that the implementation of customer relationship management helps save the development cost of fundraising of the organization; the construction of supporting combination for the organization helps increase the stability of financial resources; a good cause for fundraising affects donors' desire to donate; the employment of professional and exclusive personnel helps improve the fundraising performance; organizational mission and service intention are the fountain of sustainable development and stability.