The Assessment of B2B E-Marketplace Relationships Using AHP Approach: The Perspective of Virtual Community

• Main Authors: Chang, Ya-Ting, 張雅婷
• Other Authors: Tu, Hung-Jen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/3ct8q2

碩士 === 靜宜大學 === 國際企業學系 === 104 === With the rapid development of Internet, business patterns have produced a substantial change, "e-marketplace" which is created for suppliers and buyers to meet on technology platform. However, in the electronic marketplace, the community members of buyers or users whether can carry out long-term cooperation of the trading platform or not is a major key for business. The main purpose of this study is to develop a measurement model for assessing B2B e-marketplace relationships through FDM and FAHP approach. This study also identifies the factors influencing B2B e-marketplace relationships and determines their relative importance via the perspective of virtual community. The results can provide practitioners with a reference framework to assess and promote their B2B e-marketplace platform. Additionally, the weights of each factor can also provide some insights for organizations in making decisions regarding improving employee job performance. Finally, this study discusses the implications for practice and research, and provides some suggestions for future research.