Using Factor Analysis to Explore Motivation of Joining the Direct Selling Business

• Main Authors: LIU,TSAI-CHIU, 劉采坵
• Other Authors: Wang,Chau-Huang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/77522647269491023358

碩士 === 東吳大學 === 企業管理學系 === 104 === There are many direct sales companies in Taiwan. The purpose of this study was to investigate whether the public perception and willingness of participation will influence the motivation of participation. This study was conducted on the general public via self-structured questionnaire and used Factor Analysis, Analysis of Variance, and Regression Analysis to obtain the results. The results were as followed: 1. The major motivation of participation would be self-enhancement and added values. 2. The willingness of participation would be low. 3. The public perception on direct sales would not be positive. 4. The perception on direct sales would influence the willingness of participation. 5. The willingness of participation of middle-aged and older women would be higher. 6. The perception of married people, high-income groups, or persons with long working experience would be high, but the willingness of participation would be medium. Finally, this study provided some specific recommendations to help direct sales companies recruit more new staff.