The Innovation of Taiwanese Trendy Drama “The way we were ” : User-oriented Bricolage Recombination Strategy

• Main Authors: HOU, YA-YUN, 侯雅耘
• Other Authors: OU,SU-Hua
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/9a5pem

碩士 === 東吳大學 === 企業管理學系 === 104 === Taiwan media has been advocates media free, is led to in international market in the competitiveness and negotiations chips of low, couple with technology changing, across media and platform concepts are rising. When the country has the strong network platform, can it in reduced cost in the national competition world. But the trend of platform which is not Taiwan focus on, it will cost you much more when a country who have no proprietary of the platform, because you got to buy others drama instead yours. So, the company get his way to get the money back is by means of purchase others drama to broadcast. This study attempts to TVBS make idols of the ‘The way you were’ as a research example, when Taiwan is in the media disadvantage. ‘The way you were’ is how the lack of resources in the Taiwan Idol drama to an international, cleverly used as a theory to put together resources to identify opportunities, make existing resources in new locations bring new benefits. Taiwan media disadvantages facing environmental constraints, which restrict Taiwan could have been played by resource constraints, writer-director running talent, a-list stars to leave Taiwan new generation artists but hard to head, multichannel led advertising dilute Taiwan market is too small. Taiwan disadvantage, this study proposes three types of opportunity identification: 1. The enthusiast and soap opera of complement each other: ‘The way we are’ to plays rendering of picture color and literary sound to show The enthusiast flavor, joined soap opera of climax drama, whole Department play with soap opera assisted The enthusiast, makes the drama which only have the element of enthusiast can not be too bored, have two ways in trend drama by nostalgia and contemporary sense, current topic include literature of learn raised connotation, like drama in the mentioned of "gay issues" raised on both sides of discussion, even began to review the detail of while show. 2. Performer and Singer: a Taiwan artist standing out is not easy, to create a celebrity is not the easy thing, company should know when and where makes the most profit in money. and needs to be calculated risks to get business owners to invest, the ‘the way we were’ success using drama market, so that the recording ahead of rookie Zhou  Xingzhe with the audience, who is Taiwan in recent years rarely successful newcomers. 3. Technology development quickly: Watch plays on platform has not limited to TV, to in other national play most fast of method that is video, Taiwan domestic demand market than up other national small too more, 16 a summer success using series media barely domestic demand market extended to international, and will virtual plays with into entity exhibition, let story continued to reality life of Idol drama, audience can in virtual platform and entity platform Shang share himself of summer. This study proposes an industry under the limited resources and at a disadvantage, if additional resources can be in transition, review the industrial opportunities and possibilities, many of the disadvantages will no longer be a disadvantage, and even create other industries do not have resources.