The Impact of Co-branding Strategy with Value-added channel and Brand of Country-of-origin on Consumer Evaluation─ With Value-added channel brand familiarity as Moderating variables
碩士 === 東吳大學 === 國際經營與貿易學系 === 104 === Co-branding strategy increases brand equity and enhances market competitiveness. For years, researches on co-branding strategy field have focused primarily on collaborations among different products and brands, seldom on combination with channel members. This re...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f2eh5d |