The relevance of B2B marketing strategy and brand value -The case of Industrial PC

碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 104 === Marketing issues began in the 1960s, the evolution from "product-oriented", "consumer-oriented" to "social orientation", its essence is to allow consumers to find the product demand, 1980s Western countries believe business &...

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Bibliographic Details
Main Authors: LAI,CHUN-HSIEN, 賴俊賢
Other Authors: 詹乾隆 博士
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/2r9966

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