The digital Marketing Model ofKorea music industry : A case of BIGBANG《MADE SERIERS》

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 104 === In recent year, K-POP cross from Asia to Europe and South America and other places by video platform and community, especially in 2012 on YouTube a "Gangnam STYLE" , push the Korean pop music on the top. That video even has accumulated more tha...

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Bibliographic Details
Main Authors: LI, YI-TING, 李宜庭
Other Authors: Lin, Fu-Mei
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/h8cuvp

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