Key Factors Affecting SMBs Perpormance : A Longitudinal participant Observation of ”A Company”in Networking Provider
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === This study attempted to explore what factors affecting the performance of small and medium business (SMBs) by using the annual financial statements as the dependent variable. With a 12-year long participant observation, the researcher confirmed three influ...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73865886714216029896 |
| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === This study attempted to explore what factors affecting the performance of small and medium business (SMBs) by using the annual financial statements as the dependent variable.
With a 12-year long participant observation, the researcher confirmed three influential factors with previous literature:
1. The managers' personal traits:
--management style
--communication skills
--professional experience
2. The management strategy of sales including: developing new product, new business, and new planning.
3. The potential confrontation between a subsidiary company and its parent company.
This study also explored a forth influential factor:
4. The government policy would affect the company’s business strategies.
As these results were also confirmed with findings in different countries, it might provide some comparative considerations for building a worldwide theory on SMBs management.
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