| Summary: | 碩士 === 世新大學 === 觀光學研究所(含碩專班) === 104 === The Study of Chateau Beach Resort Hotel Marketing Strategy
In recent years, more and more people pay attention to leisure activities, tourism demand by the international market, coupled with land off open-door policy, so that Taiwan's travel industry operate outbound travel market from mainstream form, in turn cater to inbound tourism and national tourism business, the hotel industry investment building also will be warm. Therefore, this study interviewed for the study survey on Chateau Beach Resort, the survey of two executives and functional hotel within eight operators, etc., to Ken Chateau Beach hotel part of the marketing strategy, including internal marketing strategy, external marketing strategy, relationship marketing strategy and marketing strategy and other parts of the experience and record interviews. This study investigated the hotel industry to explore how to effectively use limited resources and to develop marketing and strategic planning.
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