The Impact of Customer Relationship Management toward Customer Perceived Value: Case study of Lamigo Monkeys―A Taiwan’s Professional Baseball Team
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 105 === The purpose of this study is to investigate the performance and associated factors of customer relationship management (CRM) and customer perceived value (CPV) by the fans of Taoyuan Lamigo Monkeys (Lamigo桃猿隊). The variables of the study include CRM and CPV...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uzx256 |