Persuasive Communication to Promote Health Behavior Change in Children of Panama.

碩士 === 世新大學 === 說服傳播國際碩士學程 === 104 === Applying theories of persuasion and behavior change to design an integrative campaign that can tracks nutritional problems like malnutrition and obesity will help us to explain and understand the effectiveness of persuasive communication for health intervention...

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Bibliographic Details
Main Authors: GABRIELA DEL CARMEN ELLIS HERNANDEZ, 賴佳比
Other Authors: Tsai Shu-Pei
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/92709348162460787027
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Summary:碩士 === 世新大學 === 說服傳播國際碩士學程 === 104 === Applying theories of persuasion and behavior change to design an integrative campaign that can tracks nutritional problems like malnutrition and obesity will help us to explain and understand the effectiveness of persuasive communication for health interventions. The use of persuasive communication as an integrative part in a message that we design and send to children is the core health intervention to promote changes on nutritional practices and behaviors.