| Summary: | 碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 104 === With the rise of digital convergence in recent years, making the cable TV service mechanism must follow the tide patterns adjustmenet. After entering the broadband Internet era, consumers watch videos, listen to music the way a huge change in the past, must rely on television, radio listening watch TV programs through the radio, or through video cameras, tape recorders, has been changed through the web using a computer or other device to grab video and audio content, media reach optionally (media on demand) effect. Wired and wireless broadband infrastructure is increasingly perfect, bandwidth is getting bigger, and therefore through the broadband network to provide audio and video content directly to the consumer services are more developed, we call OTT TV (Over The Top TV).
OTT TV device allows consumers to play through a variety of systems in a broad range of different locations, watch or listen to the broadband media content. Support OTT TV service many devices, including set-top boxes (Set-top Box), Blu-ray player, connected TVs, game consoles, digital media adapters (such as Apple TV or Roku, etc.), tablet computers, personal computers and wisdom cell phones.
Traditional cable operators 2016 reign called Taiwan OTT first year, a variety of OTT services have sprung up, and one of the OTT TV will Taiwan's traditional routine of 40 years (including a common antenna era), it will cause how kind of impact it ?
Research analysis found short-term positive impact OTT TV will not surrender tide traditional Taiwanese cable TV, but with the penetration rate of digital, digital natives will gradually replace the traditional family viewing. However, the popularity of any new technology, not one or two days to complete, nor is it able to do a full-service, OTT TV cable operators and traditional cooperation model will be an important direction for future development. The future of the traditional cable TV operators, in addition to cooperation with OTT TV, the diversification of value-added services, personal, interactive and community development, will be the development direction of both the industry can think of.
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