A Study on the Effects of Brand Image and Perceived Value on Customer Loyalty-A Case Study of Skincare Products
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === Since people in Taiwan pay more and more attention to their look nowadays, skincare products have become common. Not only the age range of consumers is getting younger, but also getting wider. Therefore the market size of skincare products in Taiwan is grow...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s496qn |