A Study of Leadership Style and Organization Trust on Retention of Salespersons in F Financial Holding Company
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 104 === The competition in Taiwan’s financial market is more and more intense in the influence of globalization and liberalization, and to keep sales force stable is one of the most important competitive advantages for increasing the market share in retail financia...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/vfw284 |
| Summary: | 碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 104 === The competition in Taiwan’s financial market is more and more intense in the influence of globalization and liberalization, and to keep sales force stable is one of the most important competitive advantages for increasing the market share in retail financial market.
In this research, questionnaire survey to sales force in F-Bank, is used for study about how leadership of managers and organization trust influence sale forces’ working attitude and their willingness to retain.Result shows the sale force care about managers’ attentions more than bonus in the study of leadership of managers. Besides, direct supports from executives and the career development are two key factors in the study of organization trust.The correlation of manager’s personality and performances could be studied for further researches.
|
|---|