An exploration of the Associations between the Planning of Aging Village and the Expectations of Potential Customers

• Main Authors: Yi-Chin Ni, 倪宜勤
• Other Authors: 陳穎峰
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/23050270933909526377

碩士 === 樹德科技大學 === 金融系碩士班 === 104 === The rapid progress of both the modern medication and the technology along with the widespread understanding of a better-living concept has inevitably increased the population of the old -aged citizen. The change of social structure nowadays has the necessity of prompted the necessity of solving living, housing and life-care qualities for the old-aged citizen. Currently Government has begun to plan a long-termed life-care policy and awarded private sectors for providing such installation for the old-aged citizen. This not only becomes a trend but also a promising market opportunity. The analytical methods of PEST, Porter five forces analysis and SWOT have been adopted in this work to systematically analyze the collected data. The questionnaire inquiry has adopted to assemble the responses from the general population. Through the study of this work the useful consumer''s information has been extracted. Such information will provide the life-care center with thorough comprehension about how to properly plan a perfect method to improve the food, the clothing, the housing, the transportation and the entertaining in order to meet the need of the old-aged citizen. This study can also provide the analyzed result to other related industries such as life-insurance for planning a better strategy for the business opportunity.