| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 104 === In 2007, the Tourism Bureau picked out the Top 100 Souvenirs of Taiwan. Most of the 100 souvenirs are food. Henceforth every county and city started the selecting of food souvenirs, too. The study aimed to applying the KJ Method and the Analytic Hierarchy Process (AHP) to construct the evaluation criteria of food souvenirs. First, literature review, practical cases and data gathering were utilized to draw up a preliminary framework, including three dimensions –"Foodstuffs", "Packing materials" and "Subjects" – and ten attributes. Then, a questionnaire survey was conducted over food souvenir industries, administrations and academics. And we get the weights of dimensions and attributes respectively after calculation. The results of the study can serve as a reference for the counties and cities in selecting food souvenirs.
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