| Summary: | 碩士 === 南臺科技大學 === 企業管理系 === 104 === Tea in Taiwan is one of the agricultural products with quite a long
history and high economic value,and it's an undoubtedly favorite
product to the customers from China.Due to the global upsurge of
consumer awareness,food safety and health quality certification
become particularly important.
The research methods is using interview questionnaire.And it's
feasibility study about how to improve the old mode of business
operation of southern tea suppliers in Taiwan, then innovate a new
mode of business operation integrated with national certification
system,and finally promote the Chinese thousand-year tradition of tea drinking and featured tea products to entire world.The topics for
discussion are as follows:
(A)Taiwan businessmen are now facing the serious impact of imported tea products,and eager finding a new way out.
(B)lnnovation of new mode from the old business operation for tea
products.
(C)How to set up a brand certification mark of Taiwan Top Tea,TTT?
(D)How to promote tea products to international arena for the purpose of increasing the national tax income and the tea growers' income, then make Taiwan known better all over the world?
The active Fisheries,Agriculture, lndustry and Business are
carrying out the quality certification procedure. lt is checked
and backed up by the government, then to elevate product safety
effectively and to fix the reasonable price for income increasing. This will be an unavoidable inevitable trend. And after signing of
international or China-Taiwan ECFA, all the industries should pay attention to the getting of origin certification mark of China. The
market of Mainland China is with endless business potentials.
Therefore, it's necessary to pass the ISO, HACCP, SGS and China QS examinations for exporting and selling tea products China, and to
correspond with the market demand.
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