A Stuay to Explore the Innovation Business model of tea Industry in the southern Taiwan

• Main Authors: WU TA CHI, 吳達旗
• Other Authors: 殷世熙、鄭滄祥
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/8csvv4

碩士 === 南臺科技大學 === 企業管理系 === 104 === Tea in Taiwan is one of the agricultural products with quite a long history and high economic value,and it's an undoubtedly favorite product to the customers from China.Due to the global upsurge of consumer awareness,food safety and health quality certification become particularly important. The research methods is using interview questionnaire.And it's feasibility study about how to improve the old mode of business operation of southern tea suppliers in Taiwan, then innovate a new mode of business operation integrated with national certification system,and finally promote the Chinese thousand-year tradition of tea drinking and featured tea products to entire world.The topics for discussion are as follows: (A)Taiwan businessmen are now facing the serious impact of imported tea products,and eager finding a new way out. (B)lnnovation of new mode from the old business operation for tea products. (C)How to set up a brand certification mark of Taiwan Top Tea,TTT? (D)How to promote tea products to international arena for the purpose of increasing the national tax income and the tea growers' income, then make Taiwan known better all over the world? The active Fisheries,Agriculture, lndustry and Business are carrying out the quality certification procedure. lt is checked and backed up by the government, then to elevate product safety effectively and to fix the reasonable price for income increasing. This will be an unavoidable inevitable trend. And after signing of international or China-Taiwan ECFA, all the industries should pay attention to the getting of origin certification mark of China. The market of Mainland China is with endless business potentials. Therefore, it's necessary to pass the ISO, HACCP, SGS and China QS examinations for exporting and selling tea products China, and to correspond with the market demand.