Is Domestic Organic Skincare Brand Possible to BecomePopular in Mongolia?

• Main Authors: JAVZMAA GANBAATAR, 柯佳純
• Other Authors: FENGHUEIH HUARNG
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/31239702263178804865

碩士 === 南臺科技大學 === 商管專業學院 === 104 === Now Mongolia is a very new country in the organic skincare field. We are trying to start producing some kind of products such as organic skincare product by ourselves in the country. So far producing organic skin care product is a very new experience for the Mongolian young entrepreneurs. Also one thing that much needed to have popular domestic organic skincare brand in Mongolia calls for an academic research regarding Mongolian customer’s opinion about domestic organic skincare products. The major objectives of this study are to find out Mongolian customers opinion about domestic and foreign organic skincare brands and to find out how possible domestic brands become popular in Mongolia? Questionnaires were used to collect quantitative data through Internet Social Network in only Mongolia. A total of 151 respondents participated in the survey and SPSS was used to obtain statistical analysis. The questionnaire was created based on 16 respondent’s interview result. The questionnaire consists of 5 parts including demographic characteristics, behaviors for organic skin care product purchasing intention, factors that affect to “LHAMOUR” organic skin care product purchasing intention, factors that affect to organic foreign skin care product purchasing intention, factors that affect to other organic domestic skin care product purchasing intention.