| Summary: | 碩士 === 南臺科技大學 === 數位內容與應用設計碩士班 === 104 === The vicissitude and development of the era , Culture have great impacts and disappear. As a Hakka can discover obviously, The younger generation Hakka ethnic has gradually Out of touch from the phenomenon of these precious traditional culture, Even living in the inn people has Not necessarily understand the Hakka Culture .It is unfortunately. In order to find ways to develop the Hakka culture, In this thesis, we utilize the research and discussion on the Hakka Culture, Hakka cultural commodity and visual imagery as the main focus of Discussion, Application collection of modern and traditional Hakka culture past Nationality Characterization as a visual theme Hakka culture experiment samples. Not only extensive collection of Hakka sample survey conducted experiments , but also part of the vocabulary of Hakka Images of further classifier and analysis, Using research to understand the Hakka ethnic and non-Hakka ethnic imagery of the Hakka culture, Then through the experimental analysis, the visual image of Hakka culture samples and images implementation vocabulary were designed and verified, Construction of Cultural Images for importing visual design mode, For the promotion of cultural goods, or other reference data of the visual design, conducive to the judgment and decision-making. Future effective to provide valid data to the designer as Hakka culture related product design and development concepts Consideration. Reduce design development cycle, Promote people recognition for the design of the Hakka cultural commodity
After research the results of repeated investigation and analysis, Designed seven Hakka culture visual imagery commodity, include the rice pasta soap, the Monochoria umbrella, the tung blossom sauce tray, the lei cha mochi cutlery set, the blue dye fabric nap pillow, the smooth rice noodles chopsticks holder, the Tea-picking opera singing tripod Backpacks, apply six Hakka representative vocabulary "Simple Tranquil," "Thrifty," "Unique," "Respect for nature", "Harmony", "Love" to verify this research design patterns, The results are all average more than 3 high standard, Representative of this product design pattern can be designed Hakka Cultural Identity of visual imagery commodity.
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